Data driven, human-centered marketing for good people doing hard work that matters.
I make words make money.
(Quite a lot of money, actually.) But honestly? That’s the easy part. If you’re doing something that requires you to go beyond the “make the number go up” game, we should talk.
About You
You’re doing big work that matters — to you, to your industry, to the world. You’ve been around the business block a time or two (whether that’s running your own organization, or working in a C-level position or equivalent for someone else), and you know the value of experience and expertise.
What you really need is someone who can keep up. You’re smart and dedicated, and you know you could figure this stuff out if you really wanted to. But you’re interested in doing other things, the things you’re best at. You dream of having someone come along and act as your external marketing and messaging brain and just make everything easier.
About Me
I’m a fast-thinking, deeply nerdy marketer with broad-ranging experience in for-profit and non-profit sectors. I've written for some of the biggest (and smallest) names in business, and excel at marketing that's equal parts data-driven and human-centered.
I've been making words make money for 17 years with clients in 21+ countries, writing for some of the top names in entrepreneurship, as well as influencers, brick-and-mortar businesses, and non-profits around the world. My work has contributed directly to high-ROI launches, leaps in audience engagement, industry awards, relationships with top VC firms, and national-level honors.
I pull beautiful words out of people’s brains with a freakish frequency I honestly can’t explain. I am exceptional at making the marketing trains run on time. I can’t not see the bigger picture of whatever it is I’m working on. I have a special knack for working with high-context industries — legal, finance, engineering, medical, etc. And I absolutely love sinking my teeth into a seemingly unsolvable problem.
Think:
Figuring out how to explain to the internet that a full-service fractional financial department with controller and CFO capabilities aren’t just “really expensive bookkeepers”.
Selling equitable estate planning in a way that makes people actually want to do their wills.
Creating curricula that explores what it really means to live a good life, and creates tangible outcomes for students.
You know. The big stuff.
About Us
I love partnering with good people doing hard work that matters. Why? Two reasons:
(1) Because words are the technology by which ideas and influence spread. I want to be damn sure I’m using mine in service of things I want to see in the world.
(2) Ultimately, the “make the numbers go up” game is kinda boring. I have no interest in working with people or orgs with that as their only focus.
All my work is equally strategic and tactical, and I especially love the complex projects, like developing gorgeous marketing infrastructure analyses that tell you exactly where and why people are falling off and not buying your thing. Or creating tick-box plans that take the overwhelm out of launching. Or working with you to writing the thing that really matters, whether that’s your book, your podcast, or the legacy-launching article series you’ve always dreamed of.
Interested? Here’s how we can work together.
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Join me for live or asynchronous marketing consulting and let's do things like ...
Solve that stubborn problem.Why isn't that thing selling? Why aren't people signing up for your email list? How can you make your sales page convert/fill your course/grow your following/etc? We'll figure out it, together.
Co-write that lingering thing.
You know the one. That thing you need to write but that just has you tied up in knots every time you sit down to put fingers to keys. We can knock it out, no problem.
Knock out some strategy.
What do you need to do for a successful launch? How should you position your new offer? What should you write about this quarter for better engagement and sales? Let's get you oriented for success.
Click here to buy consulting hours -
Need someone to act as your second brain while managing your team and making sure the marketing trains run on time? That’s me.
I’m available for ad hoc marketing consulting (think: you need someone to give you an outside perspective on your strategy, or you’ve got a problem and you want me to come on for a limited period of time to help you solve it), as well as ongoing fractional CMO retainers. Retainers are a better fit for ongoing support, or long, involved projects like launches.
Click here to inquire about marketing strategist/fractional CMO engagements. -
I have a limited availability for other strategic and writing projects. Whatever it is you’re thinking, I can almost certainly do it. I’ve written everything from bail letters to break-up texts, award-winning web copy and extremely profitable emails, books, pitches, curricula, quizzes, and so, so much more.
Email me and let me know what you’re thinking, and we’ll figure it out.
As Loved By
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Lisa Keohokalole-Schauer, PointNorth
“PointNorth has experienced Rachel's strategic marketing talent and her kick ass writing abilities since we first launched in 2018. As our firm has grown, so has our reliance on Rachel's special abilities to understand our business, our clients and the marketing outcomes we are seeking to achieve. Working with Rachel is seamless. She is an extension of the PointNorth team and we are a better firm because of Rachel's impact on our marketing strategy and support in implementation.”
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Mike Alonzo, boodleAI
“Rachel operates like a caffeinated supercomputer with a dry sense of humor. Her keen ability to hear and interpret any business request is truly exceptional - tell her what you need once she's already three steps ahead, typically with better ideas than you started with. No "artistic temperament", just pure, practical magic with a side of "why didn't I think of that?" Rachel is such a rare find that I selfishly hope no one else ever discovers her, so I can keep her all to myself forever!”
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Marsha Shandur, Yes Yes Marsha
“Rachel is AMAZING. Recently, I had to update a bunch of copy on my site (without a lot of time to do it) and Rachel heroically stepped in to help. Best investment ever. Rachel not only made the process ACTIVELY FUN – she then wrote copy that sounded more like me that I ever could have on a sales page. I call her my ‘Second Brain’. If you need a copywriter, HIRE HER NOW.”
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Stephanie Fields, The Good Life Project
“It is an absolute delight to work with Rachel. I love talking through projects with her as she is always able to come up with great ideas and bring them to life in words and copy that draw people in. She is great at being able to understand your voice and write to it. Rachel sets clear expectations with deliverables and timelines & always exceeds them!”
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Lee-Anne Ragan, Rock Paper Scissors Inc
“Rachel magically climbs inside your head to create copy you would have written but only waaaaay better. Working with her feels like totally & completely being ‘got’ and heard.”
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Jo Rogers, Navistar Legal
"I am a legal drafter and can't make my writing sexy! But Rachel is so good at putting what is in my head into paper.”
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Adam J. Martin, Know from Adam
“Rachel has an uncanny ability to pull one’s nature and service-work out of them and encapsulate it, and magnify it.”
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Dr. Jenn McCabe
“Rachel came highly recommended, and she totally delivered. She can inhabit your voice, and bring clear, concise language to your work.”
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Leigh Ashton, The Sales Consultancy
“Rachel has the ability to quickly grasp the copy requirements and create something that really embodies your purpose and also engages the reader. She is a master of her craft.”
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Wilder Akasha Grace, Intune Collective
“If you’re committed to a meaningful writing project and want the quickest and inspirational way to jumpstart your process, give Rachel a call. She’s my gal and I wholeheartedly recommend her as yours!”
Contact
Questions? Thoughts? Wonderings? I’m here.
Send me a message at rachel@boltfromthebluecopywriting.com or send me a voice message on Voxer.
You should know:
I normally respond to new enquiries within two business days. Sometimes a bit longer.
If you’d like a tidy little PDF of my info to send to your friends, my one-sheet is right here.